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Georgia Governor’s Tourism Conference

Presentations

View select presentations from the 2024 Georgia Governor’s Tourism Conference in Atlanta.

General Sessions

Sunday, September 15, 2024

Zeek Coleman presenting during GTC 2024 breakout session
Zeek Coleman, Tourism Economics

Can Georgia’s Travel Industry Defy Economic Gravity?

Speaker: Zeek Coleman, Vice President, Americas, Tourism Economics

View Zeek's Slides

Ellen Davis presenting at GTC 2024
Ellen Davis, U.S. Travel Association

Driving Growth: Benefiting from a United Industry

Speaker: Ellen Davis, Executive Vice President, Business Strategy and Industry Engagement, U.S. Travel Association

View Ellen's Slides

Monday, September 16, 2024

Cord Silverstein presenting at GTC 2024
Cord Silverstein

AI-Powered Southern Hospitality: Discover Your Tourism Superpower

Speaker: Cord Silverstein, CEO, Integrate AI and Trainer, Association of National Advertisers (ANA)

View Cord's Slides

 

Sucheta Rawal presenting at GTC 2024
Sucheta Rawal

Recipe for Growth: Cultivating Diverse Storytelling and Creative Entrepreneurship

Speaker: Sucheta Rawal, Food & Travel Writer/Author/Speaker

View Sucheta's Slides


Breakout Sessions

Sunday, September 15, 2024

Jacquelyn Blackwell presenting at GTC 2024
Jacquelyn Blackwell, Atlas Obscura

Weird and Wonderful: Navigating the Art of Brand Differentiation

Speaker: Jacquelyn Blackwell, Director of Tourism Brand Partnerships, Atlas Obscura

View Jacquelyn's Slides

View Links to Presentation Videos

Rachel Rogers presenting at GTC 2024
Rachel Rogers

Unlocking the Potential: Navigating the Ins and Outs of Sports Tourism

Speaker: Rachel Rogers, Vice President of Sports Sales & Engagement, Cobb Travel & Tourism and Cobb Sports Alliance

View Rachel's Slides

Monday, September 16, 2024

Kim Palmer presenting at GTC 2024
Kim Palmer, Miles Partnership

What’s New in Google Travel and Beyond

Speaker: Kim Palmer, Destination Optimization Program Director, Miles Partnership

View Kim's Slides

David Reichbach presenting at GTC 2024
David Reichbach, Future Partners

Decoding Website Conversion: Key Insights for Local and State Tourism Sites

Speakers: Gray Lawry, Senior Vice President, Strategy & Insights, Miles Partnership; David Reichbach, Vice President of Development, Future Partners

View Gray & David's Slides

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