Presentations
View select presentations from the 2024 Georgia Governor’s Tourism Conference in Atlanta.
General Sessions
Sunday, September 15, 2024
Can Georgia’s Travel Industry Defy Economic Gravity?
Speaker: Zeek Coleman, Vice President, Americas, Tourism Economics
Driving Growth: Benefiting from a United Industry
Speaker: Ellen Davis, Executive Vice President, Business Strategy and Industry Engagement, U.S. Travel Association
Monday, September 16, 2024
AI-Powered Southern Hospitality: Discover Your Tourism Superpower
Speaker: Cord Silverstein, CEO, Integrate AI and Trainer, Association of National Advertisers (ANA)
Recipe for Growth: Cultivating Diverse Storytelling and Creative Entrepreneurship
Speaker: Sucheta Rawal, Food & Travel Writer/Author/Speaker
Breakout Sessions
Sunday, September 15, 2024
Weird and Wonderful: Navigating the Art of Brand Differentiation
Speaker: Jacquelyn Blackwell, Director of Tourism Brand Partnerships, Atlas Obscura
View Links to Presentation Videos
Unlocking the Potential: Navigating the Ins and Outs of Sports Tourism
Speaker: Rachel Rogers, Vice President of Sports Sales & Engagement, Cobb Travel & Tourism and Cobb Sports Alliance
Monday, September 16, 2024
What’s New in Google Travel and Beyond
Speaker: Kim Palmer, Destination Optimization Program Director, Miles Partnership
Decoding Website Conversion: Key Insights for Local and State Tourism Sites
Speakers: Gray Lawry, Senior Vice President, Strategy & Insights, Miles Partnership; David Reichbach, Vice President of Development, Future Partners