
Georgia Governor’s Tourism Conference
Presentations
View select presentations from the 2024 Georgia Governor’s Tourism Conference in Atlanta.
General Sessions
Sunday, September 15, 2024
Can Georgia’s Travel Industry Defy Economic Gravity?
Speaker: Zeek Coleman, Vice President, Americas, Tourism Economics
Driving Growth: Benefiting from a United Industry
Speaker: Ellen Davis, Executive Vice President, Business Strategy and Industry Engagement, U.S. Travel Association
Monday, September 16, 2024
AI-Powered Southern Hospitality: Discover Your Tourism Superpower
Speaker: Cord Silverstein, CEO, Integrate AI and Trainer, Association of National Advertisers (ANA)
Recipe for Growth: Cultivating Diverse Storytelling and Creative Entrepreneurship
Speaker: Sucheta Rawal, Food & Travel Writer/Author/Speaker
Breakout Sessions
Sunday, September 15, 2024
Weird and Wonderful: Navigating the Art of Brand Differentiation
Speaker: Jacquelyn Blackwell, Director of Tourism Brand Partnerships, Atlas Obscura
View Links to Presentation Videos
Unlocking the Potential: Navigating the Ins and Outs of Sports Tourism
Speaker: Rachel Rogers, Vice President of Sports Sales & Engagement, Cobb Travel & Tourism and Cobb Sports Alliance
Monday, September 16, 2024
What’s New in Google Travel and Beyond
Speaker: Kim Palmer, Destination Optimization Program Director, Miles Partnership
Decoding Website Conversion: Key Insights for Local and State Tourism Sites
Speakers: Gray Lawry, Senior Vice President, Strategy & Insights, Miles Partnership; David Reichbach, Vice President of Development, Future Partners