VP of Client Services | Target 10
Matt brings 15 years of experience overseeing the development and execution of innovative, authentic LGBTQIA+ communications and campaigns that leverage queer cultural insights for cross-category Fortune 50 companies and brands. Current and past clients include Johnson & Johnson, Amazon, Church & Dwight, American Express, HBO, Showtime, Netflix, Stoli, Bud Light and more. Matt’s consultative work includes market education and best practices, opportunity and growth assessment, research (quant/qual), and strategic cross-functional synergies with internal partners such as strategic insights, DEI, corporate giving and business resource groups. As the key driver of agency promotion and growth strategies, Matt routinely participates in panels, roundtables and other share-outs around client partnerships, LGBTQIA+ category insights and state of the industry. Matt is also proud to serve as a Communications Committee Chair within the Alliance for Inclusive and Multicultural Marketing, a division of the Association of National Advertisers, helping lead the planning and execution of external strategy for the alliance including its #SeeAll campaign and promotion of the Cultural Insights Intelligence Measure (CIIM).