Event Impact Calculator

Explore Georgia will not be renewing our subscription to the Event Impact Calculator (EIC) from Destinations International (DI) and Tourism Economics (TE). Access to the Explore Georgia EIC will cease on Friday, June 30, 2022, when the account will sunset. If you currently have a user profile within the Explore Georgia EIC account, we encourage you to export any event estimates you have run and would like to save before Friday, June 30, 2022.

DI has recently created additional annual-budget-based subscription tiers to make customized, destination-specific EIC subscriptions accessible for smaller DMOs. New EIC accounts will come online at the start of each month following the submission of required forms. An active DI membership, which runs from July 1 to June 30 each year, is required for new EIC subscriptions. DI is the world’s largest association of destination organizations with membership benefits focused on community, advocacy, research, and education opportunities.

To welcome Explore Georgia partners to DI, DI is offering a one-time 20% membership discount for first-time members with annual budgets of $2 million or less.* For first-time members with annual budgets of $2 million or more, DI is offering to activate membership early, beginning from the time of payment.

DI & TE are hosting an orientation webinar specifically for Explore Georgia partners on Wednesday, June 1, 2022, at 2 p.m. You can register for the webinar here.

The DI & TE teams are also on hand to answer your questions about transition options and logistics. To learn more, please contact Elaine Rosquist, Chris Pike, and Julie Holmen.

  • For DI membership questions, contact:
    Julie Holmen
    Vice President, Membership Engagement
    Destinations International
    (202) 835-4099
  • For EIC administration, training, and subscription information, contact:
    Elaine Rosquist, CMP
    Senior Director of Product Engagement
    Destinations International
    (202) 835-4209
  • For EIC usage and application information, contact:
    Chris Pike
    Director, Impact Studies
    Tourism Economics
    (610) 995-9458

Please contact your Regional Tourism Marketing Manager with any questions you have for the Explore Georgia team.

*20% discount contingent upon activation of 20 or more new memberships for the 2022-2023 year.

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