Explore Georgia Second Tuesday Webinar Series

This monthly education series on a range of topics helps advance the professional development of our industry partners, offers information specific to their engagement and expands collaboration potential with Explore Georgia (sales, marketing, product development, research and/or visitor services). These outreach opportunities also provide valued services to our range of partners, from rural to urban, and demonstrate our commitment to growing the Georgia tourism industry.

From June 2020 to June 2021, join us on the second Tuesday of each month at 2 p.m. on Zoom to hear from industry experts and colleagues on a range of topics. Read more about each session and register to attend using the links below.

  • August 11, 2020: Crisis Communications and Management. Lawrence Wells, award-winning journalist and crisis communications expert
  • September 8, 2020: Group Tour Primer: 5 Steps to Become More Group Tour Ready. Sally Davis Berry (beginner to intermediate level)
  • October 13, 2020: Google Analytics Boot Camp for Tourism Marketers. Justin Gibbs, Miles Partnership
  • November 10, 2020: Establishing a Recreational or Thematic Trail: A Step-by-Step Guide for Sustainability. Invited: Jeanne Cyriaque, consultant for African American heritage and sites; Tracie Sanchez, tourism product development manager, Explore Georgia 
  • December 8, 2020: Group Tour Sales: Storytelling as a Powerful Tourism Marketing Tool. Sally Davis Berry 
  • January 2021: Optimizing Social Media Channels: Content, Scheduling and Strategies for Success
  • February 9, 2021: Exploring Opportunities of Niche Markets: Agritourism, EcoTourism & Heritage Tourism. Cheryl Smith, agritourism manager, Georgia Department of Agriculture; Dr. Patrick Holladay, Troy University; facilitator/instructor: Cheryl Hargrove
  • March 9, 2021: Dos and Don’ts of Hosting Media: Instruction from the Experts. Facilitated discussion with panel of journalists
  • April 6, 2021 (Special three-hour workshop 9 a.m. -12 p.m.): Attracting International Visitors: Understanding Market Profiles to Increase In-bound Travel. Proposed speakers: Brand USA; in-country representatives – Germany, UK
  • May 11, 2021: How Accessible are You? Proposed Speaker: Josh Loebner, director of strategy, Design Sensory
  • June 8, 2021: Sustainable Tourism: Strategies and Best Practices. Proposed Speaker: Ellen Asmodeo-Giglio, AFAR

Click the link below to access content from past webinars:


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