Georgia Tourism Sentiment Index Report: 2018

Word of mouth influences travel decisions, and sentiment analysis helps destinations understand online discourse about themselves. Sentiment analysis measures how people feel, and what they share, about a destination; provides benchmarks of DMO performance; and offers insights for various stakeholders. The Georgia Tourism Sentiment Index from Destination Think! analyzes millions of peer-to-peer conversations happening about the state of Georgia from around the world and across more than 500,000 online communication platforms. This summary report includes: Georgia’s annual Tourism Sentiment Score (TSS); a comparison of Georgia’s TSS to Georgia’s overall Place Sentiment Score (a measure of tourism’s impact); breakdowns of Georgia’s TSS and conversation volume by tourism sector and asset categories; and more.

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