Tourism Product Development (TPD)
To grow Explore Georgia, our industry must continually expand, enhance or improve the quality and quantity of experiences available to visitors. The Tourism Product Development (TPD) staff offers guidance through on-site Resource Teams, culminating in a full report of recommendations, grant opportunities, and follow-up technical assistance. By identifying and enhancing a community’s tourism product, the Resource Team approach ultimately will help draw more visitors to the community as well as provide an overall diversified economic development strategy for bringing jobs and infusing new money in to a community.
What does success look like?
Our slideshow features examples of success in tourism product development for all the Georgia tourism pillars: African American Heritage, Outdoor Recreation, Georgia Grown Culinary & Libation, Arts, Film & Music, and Iconic Georgia. Commissioner Pat Wilson narrates the video and notes "our TPD program empowers and assists communities by helping them identify, develop and get their experiences visitor-ready. In its first 10 years, Georgia’s TPD Program has served ~200 communities across the state, with a strong emphasis on rural communities (see map)."