Craig Lucie

Craig Lucie is the Founder and CEO of Lucie Content, an Atlanta-based strategic content and communications firm that helps businesses, destinations, and public leaders get discovered in an AI-driven world. After nearly two decades in television news, Craig built a team of former journalists who apply a newsroom mentality to content creation, brand strategy, media training, and crisis communications. Lucie Content has pioneered a content-first approach to visibility, pairing storytelling with Generative Engine Optimization (GEO) so organizations show up where decisions are now made, on platforms like ChatGPT and Gemini. An Emmy Award-winning journalist and former WSB-TV anchor, Craig has earned multiple honors from the Georgia Association of Broadcasters and the Associated Press, was named to the Atlanta Business Chronicle’s 40 Under 40, and is the author of the children’s book “Hold You.” He lives in Atlanta with his wife and two children.