1:00pm - 5:00pm | Registration Open

Boardroom, 1st Floor

1:00pm - 5:00pm | Early Sponsor Setup

Blue Ridge Ballroom

8:00am - 5:30pm | Registration Open

Boardroom, 1st Floor

9:00am - 11:45am | RVIC Workshop (separate registration required - click here for more info)

Conference III-V, 1st Floor
Sponsored by: Villa Rica CVB

9:00am - 10:00am | Georgia Assn. of CVBs Board Meeting

Conference I, 1st Floor

11:00am - 1:00pm | Lunch on own for conference attendees

12:00pm - 1:15pm | RVIC Workshop Lunch (separate registration required - click here for more info)

Sidney's Restaurant
Sponsored by:  Villa Rica CVB

1:30pm - 5:00pm | RVIC Workshop (separate registration required - click here for more info)

Conference III-V, 1st Floor
Sponsored by:  Villa Rica CVB

1:00pm - 1:15pm | Opening General Session - Welcome

Speaker: Mark Jaronski, Deputy Commissioner, Explore Georgia 
Grand Ballroom & Veranda

1:15pm - 2:00pm | The Outlook for Travel and the Economy

Speaker: Adam Sacks, Tourism Economics
Grand Ballroom & Veranda
Sponsored by:  Gray Broadcasting Destination Marketing
The green shoots of recovery are blossoming, and economic fundamentals point to a solid foundation for continued rebuilding. However, risks to the outlook must be reckoned with. Adam Sacks will share Tourism Economics’ latest views on the economy, the mindset of travelers, and expectations for how and when travel will fully recover.

2:00pm - 2:15pm | Stretch Break

Grand Ballroom & Veranda 

2:15pm - 3:15pm | The State of State Tourism

Speaker:  Mark Jaronski, Explore Georgia
Grand Ballroom & Veranda
Sponsored by:  Atlanta Magazine Custom Media
Join Georgia Department of Economic Development deputy commissioner for tourism Mark Jaronski for an update on the state of Georgia’s travel & tourism industry. The presentation will cover the priorities that will be necessary to not only continue to recover from the impacts of COVID-19, but also grow Georgia’s tourism for years ahead by increasing our competitiveness, reimagining how we partner with the industry, defining the future of travel to and within state, and generating increasing levels of economic impact.

3:15pm - 4:00pm | Refreshment Break

Blue Ridge Ballroom
Sponsored by:  Accent Creative Group, Georgia Magazine & Tourism Economics

4:00 - 5:15pm | Breakout Sessions - choose one of three:

1 - Increase revenue, loyalty and your customer base through disability tourism

Speaker:  Josh Loebner, DesignSensory
Magnolia
Sponsored by: Advance Travel & Tourism 
Major brands, DMOs and state tourism organizations are investing time, talent and commitments in accessible tourism and with disabled travelers. Now, more than ever, there are significant opportunities to tap into disabled travelers' spending power, grow your consumer market, expand your audience and build retention. One in four Americans has a disability and one in five people globally are disabled. If every fourth traveler decided on a different option than your brand, how much revenue would you lose? Find out best practices for welcoming people with disabilities to your destination, attraction or DMO. Josh will share short-term opportunities and long-term commitments, approaches and pathways you can leverage operationalize that will elevate your brand among the largest minority group.

2 - Georgia Domestic Visitation – Successes, Challenges, and the Path to Full Recovery

Speakers:  Anna Blount, Longwoods International
Ktimene Axetell, Arrivalist
Islands I-III
Sponsored by: Advance Travel & Tourism
Understanding Georgia’s visitors and consumer travel trends is essential to continuing with the state’s perseverance through the challenges of COVID-19 to ensure an even stronger recovery. With multiple data sources available, it can sometimes be overwhelming to know how to integrate them. Join Ktimene Axetell from Arrivalist and Anna Blount from Longwoods International to discuss how geolocation tracking and traveler survey data intersect to provide a full picture of Georgia and the regions’ 2020 performance, including who these visitors are, where they’re from, how they arrived, how long they stayed, why they were there, and where they went. Key 2021 indicators will also provide insights going into 2022.

3 - Explore Georgia Partner Opportunities

Speakers: Regan Young, Explore Georgia
Carly Stedman Norosky, Miles Partnership
Jon Brasher, Atlanta Magazine Custom Media
Veranda
Sponsored by: Advance Travel & Tourism
Learn about this year’s Explore Georgia co-op offerings. During this session, all state tourism partners can learn the benefits of and leverage the impact of Explore Georgia's assets and partnerships. Partners will learn about opportunities to purchase advertising across Explore Georgia’s social media channels, website, email, and travel guide, as well programs and discounts with our trusted research partners. Hear from the Explore Georgia team and meet your regional marketing manager.

6:15pm - 9:30pm | Transportation

Sponsored by:  Lake Lanier CVB & Lake Lanier Islands Development Authority

6:30pm - 9:00pm | Evening Event - Margaritaville

Sponsored by: Lake Lanier CVB & Lake Lanier Islands Development Authority
Come Monday, it’ll be alright. Meet us at Margaritaville where we’ll kick off our shoes and wiggle our toes in the sand. It’s time for some changes in latitudes, changes in attitudes, so wear your comfy, cool beach attire and get ready to relax under an umbrella on the beach. Grab a frosty boat drink at the Tiki Bar or get salty with a frozen margarita. Beware of sharks when you cruise by the Landshark Landing food stations. Enjoy Cheeseburgers in Paradise, Frank & Lola’s Pizza by the Slice plus the Fins Up Nacho and Seafood bars. Top off the night with a scoop of homemade ice cream from the Juke N Jive Creamery Truck.

We are pleased to welcome DJ Ric Spice from AMP’D Entertainment who will fill the air at Paradise Beach with live mashups and remixes of our favorite classic hits with a tropical vibe. DJ Ric Spice and his team at AMP’D are media darlings having been featured in Billboard, Jezebel and Mobile Beat. Joining him will be a host of performers from Imagine Circus, including a special Glow Show starting at 8pm. Be sure to hang around because you won’t want to miss this amazing photo opportunity perfect for your Instagram stories! Shuttle transport to and from Legacy Lodge will run continually through the evening.

7:00am - 8:00am | Morning Experiences (pre-registration required)

Sponsored by: Lake Lanier CVB & Lake Lanier Islands Development Authority
Start your morning off right with an energizing or renewing experience on beautiful Lake Lanier. These morning activities are sponsored by the Lake Lanier CVB and are available to attendees of the Georgia Governor's Tourism Conference at no additional cost. Each activity has limited capacity and are available on a first come, first served basis.

8:00am - 4:30pm | Registration Open

Boardroom I, 1st Floor

8:00am - 9:00am | Networking Continental Breakfast

Blue Ridge Ballroom
Sponsored by: Atlanta Journal-Constitution

9:00am - 10:00am | The Black Traveler: Insights, Opportunities & Priorities

Speaker: Danny Guerrero, MMGY Global
Grand Ballroom & Veranda
Sponsored by: Georgia Humanities
The Black Traveler: Insights, Opportunities & Priorities Report is the first in a series of MMGY Travel Intelligence studies to be informed by diverse travel advocacy organizations to better identify the needs, behaviors, and sentiments of underrepresented travel communities. Featuring a combined sample size of 8,500 Black individuals, the study is the most extensive travel research conducted of the Black traveling community and will highlight the burgeoning size of the market, opportunities to appeal to this traveler, and most importantly, reveal key considerations that are on the minds of Black leisure travelers and meetings professionals.

10:00am - 10:45am | Refreshment Break

Blue Ridge Ballroom
Sponsored by: Longwoods International, Pineapple Public Relations & Tripadvisor

10:45am - 12:00pm | Breakout Sessions - choose one of three:

1 - There's Good out There

Speaker: Scott Caufield, Tripadvisor
Islands I-III
Sponsored by: Rhyme & Reason Design
To say these are tumultuous times would be an understatement, yet throughout this crazy time, there has remained cause for hope, signs of positivity, and consumers’ unrelenting passion for travel. In our time together, we’ll be looking at the last year to glean insights to apply in the year ahead. We’ll be using learnings from Tripadvisor’s ongoing surveys to understand what travelers are thinking and how they’re feeling, and mix that with our own onsite data on what travelers are actually doing, so that you come away with some signs that “There’s good out there.” Travelers are hungry for it, so help them find that good - through fun ways to discover your business and Georgia as a whole.

2 - How the Tourism Industry Can Support Georgia’s Fight vs. Human Trafficking

Speakers: Attorney General Chris Carr, State of Georgia
Kaitlyn Fain, Assistant Attorney General, State of Georgia
Magnolia
Sponsored by: Rhyme & Reason Design
This session will introduce the issue of human trafficking, educate the audience about the state’s multi-pronged response, and identify ways in which those in the tourism industry can support these efforts.

3 - Using Social Media to Connect With Consumers

Speaker: Samantha Lauriello, Travel + Leisure
Conference III-V, 1st Floor
Sponsored by: Rhyme & Reason Design
During more than a year of isolation, people turned to social media to stay connected, both to friends and family and to brands that provided information, entertainment, and hope. Regardless of your organization’s goals, there’s no question that social media is an essential part of any success strategy. Samantha Lauriello, Social Media Editor at Travel + Leisure, will share how national travel brands use social channels to inspire wanderlust and connect with their consumers. She’ll also provide actionable insights to help you tap into the latest tools and trends to grow an engaged audience.

12:00pm - 1:00pm | Professional Development Network Format Lunch

Grand Ballroom & Veranda
This lunch will focus on building your professional network. Select a topic and you will be grouped with peers who are interested in the same topic for a focused discussion and networking. Each table will be given topics/questions to guide the discussion. Choose from Marketing, Public Relations/Communications, Research, Visitor Services, Group/Convention/Sales and CEO.

1:15pm - 2:30pm | Breakout Sessions - choose one of three:

1 - Niche Tourism and the Georgia Brand Proposition

Speaker: John Salazar, Ph.D., University of Georgia Hospitality Management
Magnolia
Sponsored by: Catoosa County Chamber of Commerce
Are you interested in understanding how important Georgia tourism experiences, and specifically the tourism trails that run through your destination, are to our visitors? Researchers from the University of Georgia’s Hospitality and Food Industry Management Program and Department of Agricultural and Applied Economics have been conducting an ongoing US travel sentiment survey in partnership with Explore Georgia and multiple Georgia DMOs since the start of the pandemic. They will share with you the results of their research that will reveal the types of experiences our current and future visitors look for within Georgia, their interest in our tourism trails, and how important specific experiences are which are directly linked to the Georgia tourism brand.

2 - State of the Media

Speaker: Anna Marevska, Cision
Islands I-III
Sponsored by: Catoosa County Chamber of Commerce
Following a year and a half of travel industry standstill, people have started to get the itch to explore and check-off destinations from their 2020 bucket list. It’s no secret that the past year saw drastic declines in travel-related distribution, but the time to strategize and plan for upcoming trends is finally here. Join us for a conversation with Cision as we travel down the road to recovery in 2021 and beyond. During this conversation we’ll explore:

• How COVID-19 continues to impact travel media.
• Why journalists are focused on stories that address return to travel and what the future holds.
• How you can make your travel campaign stand out.
• How to get the timing right to pitch your travel campaign.
• What pitches journalists want to receive in their inbox and much more.

3 - The Key Trends to Know Now: What Current Traveler Sentiment Tells Us about Georgia’s Road Back to Record-Breaking Tourism

Speaker: Myha Gallagher, Destination Analysts
Conference III-V, 1st Floor
Sponsored by: Catoosa County Chamber of Commerce
This presentation will cover the latest research into how travelers are thinking, feeling, dreaming, planning, and behaving around travel as well as Georgia’s brand performance as a domestic and international leisure destination. You’ll learn the traveling consumer perspectives that pose both the greatest challenges and greatest opportunities for Georgia in its post-pandemic tourism recovery.

2:30pm - 3:15pm | Refreshment Break

Blue Ridge Ballroom
Sponsored by: casual iQ & UGA Hospitality and Food Industry Management

3:15pm - 4:15pm | Adapt to Win: Lessons from the Greatest of All Time Jeopardy! Champion

Speaker: Ken Jennings, Greatest of All Time Jeopardy! Champion
Grand Ballroom & Veranda
Sponsored by: Lake Lanier CVB
How should organizations adapt to and prepare for change, especially in a world like today's where the changes are so constant and dramatic? Jennings holds the record for the longest winning streak on the U.S. game show Jeopardy! with 74 consecutive wins. He also holds the record for the highest average correct responses per game in Jeopardy! history. In 2020, Ken Jennings was invited back onto Jeopardy! for a "Greatest of All Time" tournament, but it was a very different quiz show than in 2004. Then in 2021 Jennings hosted Jeopardy! as the first of a series of guest hosts Following Alex Trebek's passing. Sharing backstage secrets of tactics from America’s favorite quiz show, Ken shares what he learned about preparation, agility, fast adaptation, strategy and risk on the way to becoming the show's "GOAT."

5:15pm - 9:00pm | Transportation

Sponsored by: Gainesville CVB

6:00pm - 8:30pm | Evening Event - Northeast Georgia History Center

Sponsored by: Gainesville CVB
Celebrating the 25th anniversary of the ’96 Olympics, the Gainesville CVB invites you to share in the spirit of their Olympic Legacy. In the tourism industry to PIVOT is just something that we do.  In light of the incoming weather, the Gainesville CVB has changed the location of the evening event to the Northeast Georgia History Center. Listen to the music and enjoy foods that represent the cuisine of the five world regions of the Olympic rings. In addition, there will be craft beer, wine and unique LLOP beer flight paddles. Still the great food, great music and friendship but just an indoor location.  PIVOT WITH US!

7:00am - 8:00am | Morning Experiences (pre-registration required)

Sponsored by: Lake Lanier CVB & Lake Lanier Islands Development Authority
Start your morning off right with an energizing or renewing experience on beautiful Lake Lanier. These morning activities are sponsored by the Lake Lanier CVB and are available to attendees of the Georgia Governor's Tourism Conference at no additional cost. Each activity has limited capacity and are available on a first come, first served basis.

8:00am - 2:00pm | Registration Open

Boardroom I, 1st Floor

8:00am - 9:00am | Networking Continental Breakfast

Blue Ridge Ballroom
Sponsored by: Alabama Living Magazine, Designsensory, & GA State Parks & Historic Sites

9:00am - 10:00am | Joint Committee on Economic Development & Tourism

Speakers: Chairman Ron Stephens, Georgia House of Representatives
Chairman Bruce Thompson, Georgia State Senate
Grand Ballroom & Veranda
Sponsored by:  Choice Premiums

10:00am - 10:30am | Refreshment Break

Blue Ridge Ballroom
Sponsored by: AAA Living, Relic Agency, The Local Palate

10:30am - 11:30am | The Future of Travel

Panelists: Tori Barnes, U.S. Travel Association
Molly Battin, Delta Air Lines
Jay Caiafa, IHG Hotels & Resorts
Moderator: Mark Jaronski, Explore Georgia
Grand Ballroom & Veranda
Sponsored by:  Miles Partnership
After a decade of unprecedented growth and prosperity, 2020 was the year the travel industry as we knew it came to a grinding halt. A silver lining of the impact of Covid-19 however was validation that our industry holds an enduring importance in the lives of travelers around the world. Hear how two of the most influential global travel brands based right here in Georgia (Delta and IHG Hotels & Resorts), as well as our industry’s leading voice in Washington (U.S. Travel Association) are working to build an even stronger ecosystem for travel in the years ahead by improving infrastructure, innovating in technology and enhancing customer experiences.

11:30am - 12:00pm | Refreshment Break

Blue Ridge Ballroom
Sponsored by: AAA Living, Relic Agency, The Local Palate

12:00pm - 1:30pm | Governor's Luncheon

Speakers: Pat Wilson, Commissioner, Georgia Department of Economic Development
Governor Brian P. Kemp, State of Georgia
Grand Ballroom & Veranda
Sponsored by: 365 Degree Total Marketing & Blue Sky Agency

1:30pm | Adjourn