Summer Waves on Jekyll Island

2023 National Travel and Tourism Week Toolkit

Get summer on your mind! This National Travel and Tourism Week, May 7-13, 2023, we’re encouraging travelers to kick off their summer travel planning by providing them with Georgia summer trip inspiration. Throughout the week, we’ll be highlighting some of the state’s best summer experiences, and we want you to join in! Here’s how:

1. Highlight top summer activities you have to offer.

During the summer, travelers are looking for activities that allow them to cool off, whether by getting out on the water, enjoying a yummy frozen treat, or heading indoors for air-conditioned attractions. Take this opportunity to highlight the best of the best in your destination this summer.

WAYS TO GET INVOLVED: Create a round-up article that details the best summer to-dos that your destination, attraction or business has to offer. Here are a few additional thought starters to get you going:

  • Best ice cream spots in town
  • Top local indoor attractions
  • Family-friendly summer activities
  • Best places for cooling off
  • XX reasons to visit [your destination/attraction/business] this summer
  • Can’t-miss summer events hosted by your attraction/business
  • Favorite summer menu items
  • Top summer getaways, etc.

2. Gift visitors with summer swag.

Nothing screams summer like a pair of shades and a water bottle (branded with your destination)! Check your swag closet and see what seasonal items you can share with visitors.

WAYS TO GET INVOLVED: Put together small summer swag bags that visitors can take with them on their summer adventures. Take it up a notch by planning small giveaways to engage travelers.

3. Get social.

A picture is worth a thousand words; tell the story of why your destination is ideal for summer travel through photos and videos. This is your chance to show off a little!

WAYS TO GET INVOLVED: Incorporate beautiful images and attention-grabbing videos of your top summer activities throughout the week. Need inspo? Check out this summer lakes reel!

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