Webinar: Establishing a Recreational or Thematic Trail

November 10, 2020 | 2:00 - 3:00 pm via Zoom

This webinar will provide specific steps for developing a trail, how to get buy-in from sites along the trail, and how to share an engaging story for the visitor. As an example, the instruction explores the processes and partnerships implemented to develop the Georgia Footsteps of MLK Jr. Trail launched in 2018. Details on how research was conducted to identify the 28 sites included on the trail and the partnerships were fostered to ensure participation in various marketing activities. Additional insights on the unique process for developing recreational trails - for hiking, bicycling, and other nature-based activities – is provided to help communities and destinations understand how to grow their outdoor recreation offerings for visitors and residents.


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About Your Instructors: Jeanne Cyriaque, Consultant for African American Heritage and Sites (invited) and Tracie Sanchez, Tourism Product Development Manager, Explore Georgia

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