Webinar: Fine-Tuning Your Brand Position & Marketing Pillars

During this one-hour webinar, Haile will lead a fast-paced but easy-t0-follow conversation on how bringing focus and clarity to your organization's brand position is important. She will show real life "before & afters" to illustrate how tightening up your marketing can attract and engage specific audiences. You will be able to immediately understand why "pigeon-holing" can be good and how to avoid tangents that lead to fuzzy, ineffective marketing. Learn how to double-down on your "own- able" assets and identify marketing pillars that will support your brand. 

Haile will share 3 illuminating exercises she uses with her clients that will help you get unstuck and moving deliberately towards recovery. During the webinar, she will walk you through the exercises. You will be able to complete them on your own time after the webinar. 

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About Your Instructor: Haile McCollum, Owner and Creative Director, Fontaine Maury

A creative leader for more than 25 years, Haile supercharges teams and brings focus to marketing efforts. She can see patterns and connections that others miss. She understands how to leverage a sense of place and heritage stories to build beloved, recognizable and valuable southern brands. 

In 2015, Haile and her small but mighty team at Fontaine Maury led the successful re-branding work for Jekyll Island. In 2019, they worked with Explore Georgia to create a strategic, new brand identity for the state of Georgia's tourism efforts. Haile is the Creative Director of Thom, a bi-annual arts and culture magazine published by the Thomasville Center for the Arts. Fontaine Maury has worked with many iconic Georgia businesses and organizations including Flowers Foods, Blackberry Patch, Sweet Grass Dairy, South Life, The Vine and the WWII Homefront Museum. Fontaine Maury's work builds stronger communities, one partner at a time.