Group Tour Sales: Storytelling as a Powerful Tourism Marketing Tool

Understanding why your marketing needs stories is the first step in crafting appropriate and relevant content for the group tour market. This informative session will focus on the specific steps you can use to identify your story, learn what makes a good story and how to keep others interested in what you have to say. The instruction will also share insights on how to streamline your story and learn what is important to your audience.

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About Your Instructor: Sally Davis Berry, Recognized Group Tour Expert

Named one of the Top 10 Most Influential Women in Group Travel, Sally Davis Berry has more than 20 years of experience in the tourism industry. She is considered a top innovator in the group tour industry and recognized as a "Top 25 Tourism Marketing Professional." She has worked at small and medium-sized tourism businesses including the Corning Museum of Glass.