Explore Georgia Email Advertising

Monthly Newsletters

Changes in 2023! Now two times per month, Explore Georgia sends travel ideas and inspiration to its robust database. Include your message in one of three exclusive ad units in one of our monthly e-newsletters. Choose from the Featured Partner content, Partner Spotlight content or the Leaderboard Display Banner included in the footer of the email.

Participation is limited to one time per month and excludes consecutive-month purchases.

Subscriber count: 218K+*

Average open rate: 13.5%*

Average click-to-open rate: 18.8%*

*Source: MailChimp, as of July 2021

Frequency: Two times per month; partner gets one email ad placement per purchase.

Pricing:

• A - Featured Partner: $1,500/email
• B - Partner Spotlight: $1,150/email  NEW in 2023!
• C - Footer Display Banner Ad: $300/email

Specs:

• Featured Partner / Partner Spotlight
  • Image: 225 x 160 | JPG or PNG | RGB
  • Copy: All copy specs include spaces
  • Headline: 25 characters
  • Body Copy: 100 characters
  • URL: Click-through landing page
• Footer Leaderboard Display Banner
  • Image: 634 x 74 | JPG or PNG | RGB
  • URL: Click-through landing page

Send all materials to Ally Drees at Ally.Drees@milespartnership.com four weeks prior to confirmed email deployment date.

Seasonal Georgia Emails

Changes in 2023! Now five times per year, Explore Georgia spotlights the state’s best and most interesting seasonal activities. Choose from the Featured Partner content or the Leaderboard Display Banner included in the footer of the email.

Frequency:

• Winter: deploys December 2022, featuring January and February content

• Spring: deploys January 2023, featuring March and April content

• Summer: deploys April 2023, featuring May, June and July content

• Fall: deploys July 2023, featuring August, September and October content

• Holiday: deploys October 2023, featuring November and December content

Pricing:

• A - Featured Partner: $1,500/email
• B - Footer Display Banner Ad: $300/email

Specs:

• Featured Partner
  • Image: 225 x 160 | JPG or PNG | RGB
  • Copy: All copy specs include spaces
  • Headline: 25 characters
  • Body Copy: 100 characters
  • URL: Click-through landing page
• Footer Display Banner
  • Image: 634 x 74 | JPG or PNG | RGB
  • URL: Click-through landing page

Dedicated Partner Emails

Promote your tourism product with this 100% SOV custom email offering. Your brand’s content – developed in conjunction with you, Explore Georgia, and Miles Partnership – will be sent to Explore Georgia’s database.

Participation is limited to one time per quarter and excludes consecutive-month purchases. 

Frequency: Monthly

Pricing: $5,000 Cost reflects all development and production of email.

Specs:

• Images
  • High resolution, horizontal-oriented photos | GIF or JPG, at least 72 dpi | RGB
  • Hero photo: 650 x 400 | Secondary photo: 565 x 297
  • Please provide a minimum of three images for each photo type to allow for flexibility.
  • Partners can resource images in PictureGeorgia if additional images are needed.
  • Logo: 140 x 53
• Copy
  • Headline: 35 characters, including spaces
  • Body copy: 200 words
  • URL: Click-through landing page
• Send all materials to Ally Drees at Ally.Drees@milespartnership.com four weeks prior to confirmed email deployment date.

Explore Georgia reserves the right to cancel any scheduled email for a full refund to partner should circumstances warrant going dark or limiting messaging on social, e.g., travel restrictions during pandemic or due to natural disaster.