Explore Georgia Email Advertising

Explore Georgia newsletters hold a large, and engaged database of Georgia travelers, and will help drive traffic to your site.

Explore Georgia has three email newsletter opportunities:

Digital Advertising Contact

Miles Partnership serves as the digital sales partner for Explore Georgia's owned media properties. Contact Miles with questions on any digital opportunities or to reserve your space.

Carly Stedman Norosky
Travel Media and Marketing Executive
Miles Partnership
(202) 681-8169
Carly.Stedman@MilesPartnership.com


Monthly Newsletters

Each month, Explore Georgia sends travel ideas and inspiration to its robust database. Include your message in one of two exclusive ad units in one of our monthly e-newsletters. Choose from the Featured Partner content or the Leaderboard Display Banner included in the footer of the email.

Participation is limited to one time per quarter and excludes consecutive-month purchases.

Monthly email advertising

Subscriber count: 212K+*

Average open rate: 13.5%*

Average click-to-open rate: 18.8%*

*Source: MailChimp, as of July 2021

Frequency: Monthly, deploys the first Thursday of each month; partner gets one email ad placement per purchase.

Pricing:

  • A - Featured Partner: $1,500/email
  • B - Footer Display Banner Ad: $1,000/email

Specs:

  • Featured Partner
    • Image: 225 x 160 | JPG or PNG | RGB
    • Copy: All copy specs include spaces
    • Headline: 25 characters
    • Body Copy: 100 characters
    • URL: Click-through landing page
  • Footer Leaderboard Display Banner
    • Image: 634 x 74 | JPG or PNG | RGB
    • URL: Click-through landing page

Send all materials to Carly Stedman Norosky at Carly.Stedman@MilesPartnership.com three weeks prior to confirmed email deployment date.

 


Quarterly Georgia Events

Once a quarter, Explore Georgia spotlights the state’s best and most interesting events. Detailed by month, this quarterly summary includes a Featured Event (partner ad unit) plus three Explore Georgia-selected events for that month. The footer of the email also includes a Leaderboard Display Banner.

Participation is limited to one time per quarter and excludes consecutive-month purchases. Events must be relevant to the subscriber and cannot be added to the email if they have happened prior to the deployment date. 

Events email advertising

Frequency: Quarterly, deploys the second Tuesday of the month

  • Spring: Deploys in February, including events taking place in February, March, and April
  • Summer: Deploys in May, including events taking place in May, June, and July
  • Fall: Deploys in August, including events taking place in August, September, and October
  • Winter/Holidays: Deploys in October, including events taking place in November, December, and January

Pricing:

  • A - Featured Event: $1,500/email
  • B - Footer Display Banner Ad: $1,000/email

Specs:

  • Featured Event
    • Image: 200 x 200| JPG or PNG | RGB
    • Copy: All copy specs include spaces
    • Headline: 30 characters
    • Body Copy: 145 characters
    • URL: Click-through landing page
  • Footer Display Banner
    • Image: 634 x 74 | JPG or PNG | RGB
    • URL: Click-through landing page

 


Dedicated Partner Emails

Promote your tourism product with this 100% SOV email offering. Your brand’s content – developed in conjunction with you, Explore Georgia, and Miles Partnership – will be sent to Explore Georgia’s database.

Participation limited to one time per quarter and excludes consecutive-month purchases. Explore Georgia reserves the right to cancel any scheduled email for a full refund to partner should circumstances warrant going dark or limiting messaging on social, e.g., travel restrictions during pandemic or due to natural disaster.

Sponsored email

Frequency: Monthly, deploys on the third Thursday of each month.

Pricing: $5,000 Cost reflects all development and production of email.

Specs:

  • Images
    • High resolution, horizontal-oriented photos | GIF or JPG, at least 72 dpi | RGB
    • Hero photo: 650 x 400 | Secondary photo: 565 x 297
    • Please provide a minimum of three images for each photo type to allow for flexibility.
    • Partners can resource images in PictureGeorgia if additional images are needed.
    • Logo: 140 x 140
  • Copy
    • Headline: 35 characters, including spaces
    • Body copy: 200 words
    • URL: Click-through landing page
  • Send all materials to Taylor Litzen at taylor.litzen@milespartnership.com four weeks prior to confirmed email deployment date.

Explore Georgia reserves the right to cancel any scheduled email for a full refund to partner should circumstances warrant going dark or limiting messaging on social, e.g., travel restrictions during pandemic or due to natural disaster.

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