OFFICIAL STATE TRAVEL GUIDE

Looking Ahead to 2025

The 2025 Explore Georgia Official State Travel Guide will encourage travel to all corners of the state – from beloved mainstays to hidden gems. From cover to cover, the visitor needs are at the forefront, with all content driven by traveler sentiment and visitor data. Following on the updates made to the 2024 Travel Guide, the ‘25 guide will maintain the following:

• Thoughtful, inspirational feature stories featuring large, vibrant photography
• Clean, consistent layout
• 2-page sponsored content and single display ads

Explore Georgia is always learning and optimizing, so based on visitor and industry partner feedback, the 2025 will also include the following changes:

• Upgraded paper stock weight for interior pages
• Upgraded paper brightness to ensure vibrant editorial and sponsored content design 
• Enhanced cover design and cover layout

Inspirational content will include:

• Best Trips: 2025 must-do experiences in Georgia
• Seasonal Travel: Highlighting the very best Georgia has to offer in fall, winter, spring, and summer
• Georgia Outdoors: Spotlighting outdoor experiences across Georgia State Parks
• Pet Friendly Vacations: Featuring road trips across Georgia for both you and your beloved pup
• Film Road Trips: Take a cinematic road trip across unique Georgia film locations
• Traveling on a Budget: Discover how to get the most out of your vacation budget
• Destination Itineraries: From beaches to mountains, cities to small towns

Beyond the Book

In conjunction with the printed piece, a digital version of the travel guide will be available on the Explore Georgia website offering readers the opportunity to directly engage with partner ads. In addition, video elements will complement the guide's editorial content throughout ExploreGeorgia.org.

Distribution Overview

In-Market Timing

With 500k copies printed, 2025 Explore Georgia Official State Travel Guide will be available to visitors and Georgia tourism partners in December 2024. We know the holiday season can be a key time for travel planning, so visitors will have a new guide for the 2024 holiday travel season and through the full 12 months of 2025.

Distribution Outlets

• Direct requests on ExploreGeorgia.org
• Digital Views of eGuide
• Explore Georgia Visitor Information Centers (VICs): nine locations throughout the state, including new kiosks to capture after-hours visitors at the VICs
• Tourism partners across the state including local CVBs & Chambers of Commerce,  Georgia State Parks & Lodges, and attractions including Georgia Mountain Fair & Fairgrounds
• In partnership with the Georgia Tourism Foundation Board of Directors, Explore Georgia has and will continue to work to enlist several private-sector partners in an enhanced distribution strategy that will get the guide into the hands of proven travelers. Confirmed for 2025 Travel Guide distribution: Georgia Aquarium & LakePoint Sports

Advertising Rates & Deadlines

There are two ways to advertise in the 2025 Guide: One, you can work with the Miles team on editorial and design of custom sponsored content pages (included in advertising cost). Two, you can supply your own display ads, available in full-page or two-page spread sizes. Either way, you can ensure an impactful spot in this guide.

NEW! Bonus 200,000 impression display ad package on ExploreGeorgia.org with purchase of sponsored content or display ad.

Sponsored Content

• 2-Page Spread: $36,000*

*Limited to 2-Page spreads, though multiple spreads may be purchased and/or can be shared among a group of advertisers. 

Premium & Run-of-Book Display Ads

• Back Cover; $30,975
• Page 1 Premium / IFC: $25,750
• Inside Back Cover: $24,700
• 2-page Spread: $36,000
• Full Page: $18,975

Advertising Deadlines

• Space Close: August 30th (Sponsored Content) & September 12th (Display)

For more information, contact: Carly Stedman Norosky - Travel Media & Marketing Executive Carly.Stedman@MilesPartnership.com, (202) 681-8169 or your Explore Georgia Regional Manager.