OFFICIAL STATE TRAVEL GUIDE

Looking Ahead to 2027

The 2027 Explore Georgia Official State Travel Guide will encourage travel to all corners of the state – from beloved mainstays to hidden gems. From cover to cover, the visitor needs are at the forefront, with all content driven by traveler sentiment and visitor data. Following on the updates made to the 2026 Travel Guide, the ‘27 guide will maintain the following:

• Thoughtful, inspirational feature stories featuring large, vibrant photography
• Clean, consistent layout
• 2-page sponsored content and single display ads
• Upgraded paper stock weight for interior pages
• Upgraded paper brightness to ensure vibrant editorial and sponsored content design
• Enhanced 4-tab cover design and cover layout
• Premium back-cover placement on gatefold map for extended visibility and traveler takeaway

Inspirational content will celebrate the people, places, flavors and experiences that make Georgia a must-visit destination. The 2027 Travel Guide will once again feature Best Trips, highlighting can’t-miss getaways and travel ideas across the state, along with broader storytelling designed to inspire visitors to explore Georgia’s cities, small towns, outdoor spaces, culinary scenes, cultural landmarks and only-in-Georgia experiences.

Beyond the Book

In conjunction with the printed piece, a digital version of the travel guide will be available on the Explore Georgia website offering readers the opportunity to directly engage with partner ads. In addition, video elements will complement the guide's editorial content throughout ExploreGeorgia.org.

Distribution Overview

In-Market Timing

With 400k copies printed, the 2027 Explore Georgia Official State Travel Guide will be available to visitors and Georgia tourism partners in December 2026. We know the holiday season can be a key time for travel planning, so visitors will have a new guide for the 2026 holiday travel season and through the full 12 months of 2027.

Distribution Outlets

• Direct requests on ExploreGeorgia.org
• Digital Views of eGuide
• Explore Georgia Visitor Information Centers (VICs): nine locations throughout the state, including new kiosks to capture after-hours visitors at the VICs
• Tourism partners across the state including local CVBs & Chambers of Commerce, Georgia State Parks & Lodges, and attractions including Georgia Mountain Fair & Fairgrounds
• Bespoke guide kiosks at key high-traffic attractions, like the Georgia Aquarium in Atlanta, provides in-market exposure and increased guide pickup in areas with high tourist footfall
• In partnership with the Georgia Tourism Foundation Board of Directors, Explore Georgia has and will continue to work to enlist several private-sector partners in an enhanced distribution strategy that will get the guide into the hands of proven travelers. 

Advertising Rates & Deadlines

There are two ways to advertise in the 2027 Guide: One, you can work with the Miles team on editorial and design of custom sponsored content pages (included in advertising cost). Two, you can supply your own display ads, available in full-page or two-page spread sizes. Either way, you can ensure an impactful spot in this guide.

Bonus 200,000 impression display ad package on ExploreGeorgia.org with purchase of sponsored content or display ad.

Sponsored Content

• 2-Page Spread: $36,000*

*Minimum 2-Page spreads; though multiple spreads may be purchased and/or can be shared among a group of advertisers. 

Premium & Run-of-Book Display Ads

• Back Cover; $30,975
• Page 1 Premium / IFC: $25,750
• NEW Gatefold Map Premium: $25,500
• Inside Back Cover: $24,700
• 2-page Spread: $36,000
• Full Page: $18,975

Advertising Deadlines

• Space Close: August 6th (Sponsored Content) & September 4th (Display)

For more information, contact: Carly Stedman Norosky - Director, Destination Partner Development [email protected], (202) 681-8169 or your Explore Georgia Regional Manager.