EXPLOREGEORGIA.ORG

ExploreGeorgia.org promotes travel ideas and inspiration to mostly new, some returning, Georgia visitors. By tapping into this audience of engaged website visitors, you’ll ensure your brand is top of mind when travelers plan their next trip.

Explore Georgia offers a variety of opportunities to promote your business or destination on ExploreGeorgia.org, including a free listing option.

• Business Listings
• Featured Listings
• Website Advertising
• Programmatic
• Sponsored Content
• Lead Generation

Business and Event Listings - FREE

Tourism-related businesses can include a free listing on ExploreGeorgia.org through the partner extranet. Listings are available for accommodations, attractions, events and restaurants and can be self-managed by participating partners. 

Visitors to ExploreGeorgia.org can access details about your attraction, business or event while planning their next Georgia trip.
Through your personalized dashboard, listings can be added, updated or removed at any time, and you can access multiple listings or events, as applicable. The dashboard also provides reporting metrics for your listings.
 

You can request a new account by registering here, and don't hesitate to contact your Explore Georgia Regional Marketing Manager for additional details and instructions on how to load a free business listing.

Featured Listings

Take your free listing to the next level with a Featured Listing, providing an annual premium presence on ExploreGeorgia.org designed to drive qualified traffic to your site.

Featured Listings secure top-tier placement within the business category you select. The category purchased should be directly associated with your listing type on ExploreGeorgia.org. 
 

Available Categories:

• Places to Stay
• Attractions & Entertainment
• Outdoors & Adventure
• Food & Drink
• Events & Festivals
• Transportation

Frequency: Featured listings are live for 12 consecutive months.

Pricing: $1,200. Reflects an annual commitment.

Availability: Up to seven partners per category. 

Website Advertising

In 2027, website native advertising replaces traditional display advertising on ExploreGeorgia.org, creating a more integrated way for partners to reach travelers while they explore the site. These placements are designed to look and feel more like the surrounding content, creating a seamless visitor experience. 
Native opportunities include two large premium content-style placements integrated within the page and three native content blocks that flow naturally with surrounding content. 
 

Programmatic

Extend your reach beyond Explore Georgia’s owned channels by connecting with travelers through targeted programmatic advertising. Campaigns can reach audiences based on interests, behaviors and other relevant criteria, including travelers Explore Georgia is already engaging and re-engaging through its marketing efforts. 
Programmatic campaigns can be customized based on your goals, audience and budget, with available formats including:

• Display
• Native
• Online Video
• YouTube
• Digital Out-of-Home (DOOH)
• Connected TV

Pricing: Begins at $5,000

Campaign details are customized to best support your goals and budget.

Sponsored Content

Share your story with Explore Georgia travelers through a dedicated article professionally written and published on ExploreGeorgia.org.

Your sponsored content is developed in conjunction with you, Explore Georgia and Miles Partnership and remains published for 12 months, giving your destination or business a dedicated way to connect with travelers as they plan their Georgia trips. 

This opportunity is limited to 25 total partners per 12-month window.

Availability: Limited to 25 opportunities annually

Pricing: $5,000

Cost reflects development and production of the sponsored content in conjunction with Miles Partnership and Explore Georgia. 
 

Lead Generation

Gain exposure in front of Explore Georgia’s qualified audience while growing your opt-in database through the Lead Generation program.

When travelers request the Explore Georgia Travel Guide, they can also opt in to receive information from participating tourism partners. This gives your destination or business an opportunity to connect directly with travelers who have expressed an interest in learning more. 

How it works:

• When visitors sign up to receive our Travel Guide here on ExploreGeorgia.org, they can also request to receive information from you.
• Upon requesting information from you by simply checking a box, those visitors receive an immediate, auto-generated email with pre-approved messaging about your brand.
• Each week, you will receive these visitors' contact information to add to your database.

Frequency: 12-month participation

Availability: Limited to six partners annually

Pricing: $5,000 annually 
 

For more information, contact: Carly Stedman Norosky - Travel Media & Marketing Executive [email protected], (202) 681-8169 or your Explore Georgia Regional Marketing Manager.