GTC 2024 Speaker Zeek Coleman

Zeek Coleman

Vice President, Americas | Tourism Economics

As Vice President, Americas at Tourism Economics, Zeek Coleman spearheads the delivery of economic solutions to DMO, association and corporate clients.

Previously, he served as Head of Marketing for Tourism & Hospitality at ADARA, where his focus was successfully bringing new solutions to market — nurturing both product adoption and customer retention.

Prior to Adara, Zeek led Visit Savannah as Director of Data Intelligence for over a decade, where he specialized in delivering high-quality data and insights.

In both roles, he emerged as a trusted thought leader on how to deploy travel analytics to maximize impact and has solidified himself as a sought-after speaker at industry events. He has built a reputation for his ability to translate complex data into meaningful insights. Zeek brings his skill sets into the Tourism Economics product suite, enriching work in forecasting, economic impact, budget analysis and the Symphony intelligence platform.

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