highway road with no cars in between lush green trees

Recovery Marketing Grant & Co-op

As part of the FY2021 amended budget, Governor Brian P. Kemp and the Georgia General Assembly allocated $1 million to Explore Georgia, the tourism division of the Georgia Department of Economic Development, to support marketing efforts to bolster the recovery of Georgia’s tourism industry from the COVID-19 pandemic. 

Half of those funds ($500,000) have been allocated to create the Explore Georgia Tourism Recovery Marketing Grant Program. The other half will be available through 1:1 matching co-op programs with Tripadvisor ($400,000) and Northstar Meetings Group ($100,000). 
 
The Explore Georgia Tourism Recovery Marketing Grant and co-op programs are designed to provide relief to areas of the state most dependent on tourism and will fund promotional efforts during the recovery of the travel industry throughout the remainder of 2021. 
 
According to the latest Longwoods International tracking study of American travelers, 88% of travelers now have travel plans in the next six months, which is the highest level in more than a year. These programs are focused on capturing the anticipated increase in domestic travel and take advantage of this recovery opportunity. 

Explore Georgia Tourism Recovery Marketing Grant Program

Explore Georgia Tourism Recovery Marketing Co-Op Programs

Overview sheets for the Tripadvisor and Northstar Meetings Group Co-op Programs are available below along with links to the recordings for the informational webinars held on Monday, May 17, 2021.

Tripadvisor Co-op Program

Sign up for the Tripadvisor Self-Service Portal Webinar

May 25th, 1:30pm Eastern

Watch the 05.17.2021 Tripadvisor Webinar Recording

View the 05.17.2021 Tripadvisor Presentation Deck

For questions about the Tripadvisor program, contact:
Scott Caufield
Senior Principal Client Partner
469-481-6479
scaufield@tripadvisor.com

 

Northstar Meetings Group Co-op Program

Watch Northstar Webinar Recording (must register to view)

View Northstar Presentation Deck

For questions about the Northstar program, contact:
Shalise DeMott
Vice President, Sales
561-251-9846
sdemott@ntmllc.com

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