Travel Industry COVID-19 Research & Resources

Resource Roundup

We're sure you are trying to sort through the avalanche of information, research, and opinions circulating in the tourism and hospitality industry regarding the impact of COVID-19. It can be overwhelming and frustrating. So, we've culled through the most recent information, read the research and articles, and attended the webinars for you. Below is a roundup of what we consider to be the best, most relevant, and up-to-date information.

Please contact Director of Tourism Research, Dr. Ashley Barfield, at abarfield@georgia.org with any research questions.

Research

Recovery Indexes

• ADARA Travel Trends Index of domestic hotel and flight booking volumes and windows
• Arrivalist Daily Travel Index of consumer road trips
• Skift Recovery Index of global travel industry health

Traveler Sentiment

• Destination Analysts COVID-19 Travel Sentiment Survey Key Findings and Updates Blog
• Longwoods International COVID-19 and American Travel Sentiment Research

Other Data and Reports

• Harvard University Aviation Public Health Initiative
• Miles Partnership COVID-19 Data Tracking Research Hub
• Simpleview COVID-19 Reports and Resources Hub
• Skift Research (Skift Research Reports are available for individual purchase or with either an annual or monthly subscription.)
• STR COVID-19 Hotel Industry Impact Hub
• Travel and Tourism Research Association COVID-19 Resources Hub
• Travel Security Administration (TSA) Daily Checkpoint Travel Numbers Year over Year
• U.S. Travel Association
  • Leisure and Hospitality Employment Report
  • Monthly Travel Data Report
  • Travel Forecast - Spending and Visitation, 2019 - 2025 (July 2021)
  • Travel's Dramatic Losses in 2020
  • Travel Industry Employment Through January 2021

Webinars

• Brand USA COVID-19 Research Webinars:
  • COVID-19 International Market Update (January 2021)
  • Travel Update & Consumer Sentiment (May 2021)
  • International Travel & Consumer Sentiment (June 2021)
• Destination Analysts: Bi-weekly Coronavirus Travel Sentiment Index Webinars and Recordings
• Destinations International: multiple webinars focused on COVID-19
• Miles Partnership: Clarity in a Time of Crisis Webinar Series
• U.S. Travel Association: Multiple Webinar Series

Forums

• COVID-19 support group for DMOs - Destination Think: "For destination marketers, place marketers, and tourism professionals who are working to lead their destinations through the COVID-19 pandemic and toward recovery. Share solidarity, support, and intelligence with DMOs around the world."
• Explore Georgia Partners Group: Facebook group hosted by Explore Georgia exclusively for tourism and hospitality industry professionals in the state.
• Tourism Industry COVID-19 Resource Group: Facebook group focused on community sharing, created and managed by tourism professionals throughout the country.
• The Travel Tribe: Facebook group created by destination marketer Jennifer Barbee focused on education and information for tourism professionals. Barbee has been conducting Facebook Live events to discuss the latest COVID-19 news and updates.