Georgia Governor's Tourism Conference
Presentations
The 2023 Georgia Governor's Tourism Conference was held Sept. 11-13, 2023, on Jekyll Island. Find select presentations below.
General Sessions
Tuesday, Sept. 12, 2023
Building the Dream: Marketing (and Delivering) the Atlanta Dream Experience
Speaker: Morgan Shaw Parker, Atlanta Dream
Breakout Sessions
Monday, Sept. 11, 2023
ATL Unguided: Where Legacy Meets Evolution - A Case Study
Speaker: Sheretha Bell, Atlanta Convention & Visitors Bureau
Practical Tips to Boost Your Messaging
Speakers: Greg Staley, U.S. Travel Association; Cayla Cardwell, Explore Georgia
Tuesday, Sept. 12, 2023
Who is the Georgia VIC Visitor?
Speakers: Dr. John Salazar, University of Georgia; Dr. Ashley Barfield, Explore Georgia
Wednesday, Sept. 13, 2023
Craft a Compelling Social Media Strategy with Evidence-Based Content
Speaker: Jenny Li Fowler, MIT
The U.S. Civil Rights Trail: What Is It and How Do You Get Involved?
Speakers: Kelsey Anderson and Caroline Quandt, Luckie and Company
Check Out the Agenda
The Georgia Governor's Tourism Conference is the premier educational and networking event for the state's tourism and hospitality industry.